A surplus aware design and exhibition space design clothing store space design success, not only affect the immediate interests of the clothing brand, but also related to the clothing brand development and brand extension. On the other hand, in the clothing store space design and decoration, not only to reflect the characteristics of the clothing brand management, but also the expression of style, philosophy and the humanities concept clothing brands in varying degrees, to make clothing store display space becoming brand quality and details of the craft show space. Effect of space design and display clothing brand: 1, clothing brand positioning, design quality, as well as popular features extending from the clothing store space design space image directly affect the design and successful clothing store design can create a brand should do location, design quality and brand to the consumer behind the interpretation of the concept of life and cultural ideas show space. 2, environmental design stores to improve and to reflect the brand's style, bring out the brand theme, and can be good for integration, which directly affects the success of brand management, to create the environment to have a sense of the times, we must strive to achieve the most designed to show good results. 1 shows the overall unity of goods. To achieve the display effect, fully embodies the design concept, from the overall design to the store LOGO model, gesture mannequin display other details, must reflect the spirit and intent of the design and display. 2, placed in contact with the goods. Product series with maintaining, cargo area products on display to show the series in the form of arrangement, will highlight the advantages in the design of the product structure arrangements. 3, practical and effective set of goods structure. In order to create clothing showing the effect of the atmosphere, the device structure of the design should be fully reflected in the supporting role of apparel products show in practice. 4, to create a display space is reasonable, smooth, and strong guidance. The marketing concept is now more emphasis on the psychological feeling of consumers, they need plenty of free space for shopping, choose, and enhance the guiding factors involved in in-store sales practices, more implicit strengthen sales efforts. 5. Goods display style combines unique features prominent. This not only makes the brand image has become distinctive, will enrich the external image of the product, rendering the brand's appeal.